Crazy.Kind.Calm
Logo + branding design
I loved working on this project, creating the illustrations and developing the logo for this caring dog training business. Watercolour artwork was chosen for the dogs to make them realistic with cute details, and a palette kept to black and white, with colour pops of mustard. Three dogs were illustrated to echo the three descriptive words in the business name, with the overall logo designed to work with all dogs - or the ability to just use individual dogs if needed.
“From our initial meeting to the final product, Lucy was fantastic to work with. I came to Lucy with a vague idea of what I wanted and Lucy did a fantastic job of unpacking that to build a brand and logo that is gorgeous and has the right feel for my business. Lucy’s attention to detail and phenomenal talent is second to none. I cannot recommend Lucy highly enough.”
Natalie - Crazy. Kind. Calm